interconnection:eastman ... IE Marketing ... i.e. marketing ... that's marketing ... thatsmarketing.com ... but ...

What's marketing?

Marketing is "meeting the needs and wants of the public, at a profit to the organization."

And, that's exactly why we're here.

			Specialists in Financial Marketing

With over 30 years of expertise in marketing for banks, mortgage companies, and trust companies, we don't need a whole new education in order to get started.  Here are just a few of the ways we can help.  Click on any area that interests you for additional information.

• Marketing audits:  Do you know what your marketing and advertising is saying about you?

• Training:  Relationship sales and sales management training at a variety of levels.  In the financial world, if you're selling products instead of building relationships, you're missing out on all the fun and profit.

• Sales Management:  If you're not getting the results you'd like from your sales staff, your sales management is a good place to start looking for the answers.

• Sales Incentives:  Powerful tools to focus the staff on the objectives at hand or divisive reward for the fortunate few?  We'll help you get what you really want.

• Coaching:  A major part of good sales management is coaching.  And not simply coaching in sales.

• Advertising and Collateral Materials:  sometimes how you say it is as important as what you say.  And it doesn't have to be expensive to look expensive.

• Mentoring:  Lots of marketing people get "drafted" into the position and just don't know how to get started.  We can help them develop into solid finishers.

Look around our site for information on these and other areas.  While you're at it, don't forget to get a sample of our biweekly newsletter, interconnections, and, if you like it, add your name to our e-mailing list.