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Is Your Marketing Doing What You Want It To Do?

Step One: Take our little quiz below...
  1. Do you have a contract with the local newspaper for advertising?
  2. Have any of your ads in the past year been created by staff members of the local newspaper or radio station?
  3. Is your advertising budget based on the amount you spent last year?
  4. Do you write checks in response to requests for donations from community groups?
  5. Is the creation of every ad and brochure an exercise that requires "starting from scratch?"
  6. [For Banks]  Does your top marketing officer have a title below the "Assistant Vice President" level or above the level of "Senior Vice President?
  7. Has it been more than three years since you did a formal review of the "form letters" and other regular correspondence which is used by your company?
Step Two:  If you answered "yes" to any of these questions, it's probably time for a Marketing Audit.

What's Next?

Call us at 866-291-3616 extension.  Step 3 is to schedule a visit, so we can move to Step 4--having you send us a bunch of stuff we can look at before we get to your place.  We'll visit with some of your people, we'll look over your materials, and then we'll make a list of the things that you can improve upon.  We'll write it all up in a report (and provide you with any quick remedies we can) and then come back to your place to answer any questions you have and to help you in moving on to the next step.

That's all there is to it.  Click here for a bit more of the details.  Look it over and give us a call.  Let's talk.

 


Keep 'Em Coming

For over seventeen years, we've been publishing our little newsletter.  The idea is to give people who are not marketing professionals some ideas and thoughts and examples of what works and what doesn't.  We also learned early on that nobody reads it if it isn't fun.  So, we try to make it fun.  For the latest issue, click here.

If you'd like to put your name and e-mail address on our "mailing" list, click here.


Need a "Mentor" for a new marketing person?

There's nothing like on-the-job training. As long as the company has the time and tolerance necessary for a person to get the training they need. We can help speed the process with mentoring. Just having someone with experience to call can give a huge boost to confidence levels. Let us build a program for your future marketing pro. 

 

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interconnection:eastman © 2004